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Investing in a new press is a big deal for any print business, and when we go on site visits we can see how much time and effort is put into maintaining the new press and ensuring the maximum return on the investment. Unfortunately, we don’t always see the same level of care being taken when it comes to a company’s software investments, despite ROI being a big topic of conversation during the initial sales engagement process.
The problem here is that, like a printing press, a print MIS needs continuing care and attention to keep it optimized. And to ensure this happens, you need to give someone overall responsibility for its continuous improvement – a line manager, if you will. That’s why your business needs to appoint an MIS Manager who will oversee the software and continually improve how it’s used in the business. This should be someone with strong technical knowledge and a good understanding of your corporate objectives and strategy.
It’s important for printing companies to acknowledge that the work you put into choosing and implementing a new software solution doesn’t end once the implementation is over. Keeping up to date with technology is like walking backwards on an escalator – if you want to get to the top, you really have to give it everything you’ve got. But if you stand still, you’ll end up at the bottom.
By choosing someone to take responsibility of your MIS and giving them time away from their usual duties to work on continually improving it, you will make it that much easier to reach ‘the top’ and maximize the return on your investment.