Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and academics alike.
Ross is joined again by Jake, Tharstern's Digital Experience Specialist, to talk more about how you can drive traffic to your B2C web-to-print website. Jake goes into more detail about a different, longer kind of keyword and also talks about the good and the bad of link building and what it is.
Learn how to use the Wheel of Life and the Wheel of Growth to identify the key areas you need to improve in your personal life and in your print business. Then find out how to set big, bold visionary goals that are also achievable. You can download the toolkits here and listening to this episode you will hear our host Ross describe how to use them.
Our host Ross Edwards is joined by the Head of Marketing from bakergoodchild, Gunvinder Bhogal and Tharstern's Head of Marketing, Amanda Newman. They discuss a new strategy that could be the key to transforming both your sales and marketing.
In this episode, our host Ross Edwards chats through the book 'Smarter, Faster, Better' by Charles Duhigg with our Head of Marketing, Amanda Newman and Solution Specialist Phil Dodge. They each talk through their favourite chapters and how they apply to running a print business.
In this episode our host Ross Edwards, chats with one of Tharstern's integration experts, John Murphy. They talk integration and what it actually means, what it is and why it's so important!
