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THE INKSPIRE PODCAST

Be inspired by solutions, tips and tricks from the experts to help you work faster and smarter. 

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Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach 

Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and academics alike.

Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach | The INKspire Podcast
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How to drive traffic to your B2C web-to-print site | Part 2

Ross is joined again by Jake, Tharstern's Digital Experience Specialist, to talk more about how you can drive traffic to your B2C web-to-print website. Jake goes into more detail about a different, longer kind of keyword and also talks about the good and the bad of link building and what it is.

How to drive traffic to your B2C web-to-print site | Part 2
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A toolkit for setting personal and business goals

Learn how to use the Wheel of Life and the Wheel of Growth to identify the key areas you need to improve in your personal life and in your print business. Then find out how to set big, bold visionary goals that are also achievable. You can download the toolkits here and listening to this episode you will hear our host Ross describe how to use them. 

Inspiration Podcast
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How to drive traffic to your B2C web-to-print site

Ross is joined by our digital experience specialist, Jake Oates to  discuss how to make sure your web-to-print site is 'search engine ready' and in the best position possible to start to bring in potential customers and much more.

Inspiration Podcast
Could this strategy be the way to transform your sales and marketing?

Our host Ross Edwards is joined by the Head of Marketing from bakergoodchild, Gunvinder Bhogal and Tharstern's Head of Marketing, Amanda Newman. They discuss a new strategy that could be the key to transforming both your sales and marketing.

Transform you sales and marketing Podcast
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Start with Why

In this episode we discuss the Simon Sinek book 'Start with Why' and apply its principles to printing companies including: how to attract and retain talent, motivate employees and build a following of loyal customers who buy into your company and your mission.

Start with Why - INKspire Podcast
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Is automation the key to achieving more profits?

In this episode, Ross sits down with Tharstern CEO Keith McMurtrie to talk about some key questions that are often asked about automation and how it can help improve your business and also to help it be more profitable.

Automation Podcast
automation
Smarter, Faster, Better by Charles Duhigg - Book Review

In this episode, our host Ross Edwards chats through the book 'Smarter, Faster, Better' by Charles Duhigg with our Head of Marketing, Amanda Newman and Solution Specialist Phil Dodge. They each talk through their favourite chapters and how they apply to running a print business

Inspiration Podcast
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The Word Integration

In this episode our host Ross Edwards, chats with one of Tharstern's integration experts, John Murphy. They talk integration and what it actually means, what it is and why it's so important!

Integration Podcast
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