Customer Record Management (CRM) and Marketing
You need a CRM that's part of your MIS
The Importance of a CRM Integrated with your MIS in the Printing Industry
In an industry where every enquiry is for a unique product, the usual CRM solutions won’t tell you what products your customers and prospects are interested in. Ours can.
We all know the importance of a CRM for increasing sales and delivering a great customer experience.
But in the printing world, if you don’t use a CRM that’s part of your MIS, you won’t be able to use it to see the unique products your customers and prospects are interested in.
The Tharstern MIS comes with a CRM tool that allows you to filter by product type on estimates or orders. Information that your sales team can use for targeted communications and to anticipate future requirements.