Customer Record Management (CRM) and Marketing
You need a CRM that's part of your MIS
![Customer Record Management - CRM](https://www.tharstern.com/hs-fs/hubfs/Website/Images/Desktop%20Features/CRM%20%26%20Marketing%20-ePS.png?width=800&height=419&name=CRM%20%26%20Marketing%20-ePS.png)
The Importance of a CRM Integrated with your MIS in the Printing Industry
In an industry where every enquiry is for a unique product, the usual CRM solutions won’t tell you what products your customers and prospects are interested in. Ours can.
We all know the importance of a CRM for increasing sales and delivering a great customer experience.
But in the printing world, if you don’t use a CRM that’s part of your MIS, you won’t be able to use it to see the unique products your customers and prospects are interested in.
The Tharstern MIS comes with a CRM tool that allows you to filter by product type on estimates or orders. Information that your sales team can use for targeted communications and to anticipate future requirements.
![Tharbot icon](https://www.tharstern.com/hs-fs/hubfs/Website/Icons/Tharbot%20icon.png?width=1201&height=1201&name=Tharbot%20icon.png)
Key Features
Helps to improve customer experience
A recent Walker study states that by 2020 customer experience will overtake price and product as the key brand differentiator. To deliver a great experience, you need consistent and timely communications, and you need to make sure you follow up on inquiries. A CRM is critical to achieving this. So make sure your MIS has one.