Customer Record Management (CRM) and Marketing
You need a CRM that's part of your MIS
The Importance of a CRM Integrated with your MIS in the Printing Industry
In an industry where every enquiry is for a unique product, the usual CRM solutions won’t tell you what products your customers and prospects are interested in. Ours can.
We all know the importance of a CRM for increasing sales and delivering a great customer experience.
But in the printing world, if you don’t use a CRM that’s part of your MIS, you won’t be able to use it to see the unique products your customers and prospects are interested in.
The Tharstern MIS comes with a CRM tool that allows you to filter by product type on estimates or orders. Information that your sales team can use for targeted communications and to anticipate future requirements.
Key Features
Helps to improve customer experience
A recent Walker study states that by 2020 customer experience will overtake price and product as the key brand differentiator. To deliver a great experience, you need consistent and timely communications, and you need to make sure you follow up on inquiries. A CRM is critical to achieving this. So make sure your MIS has one.
Helps your team stay organized
Targeted communications
Everyone sees the same information
