A GUIDE TO USING YOUR MIS TO IMPROVE CUSTOMER EXPERIENCE
Customer experience is more important now than ever before. Here at Tharstern, we believe that it is one of the most important considerations for doing business.
You can use your MIS to help improve your customer experience and this whitepaper will help you start on your journey.
Examples of excellent customer experiences
How to get started on a customer experience programme
How your MIS can help improve your customer experience
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CX is not Customer service, which has been around for ages. Customer service is fixing a problem when a customer gets in touch. a great example of this is the AA and the RAC – if you break down, you call them and they come and get you fixed up or take you where you need to go. But CX is much more than that – it encompasses every touchpoint you have with that customer." - Using Your MIS To Improve Customer Experience