A value-based pricing strategy is the pinnacle of pricing and it’s widely recommended by consultants and academics alike. It’s not a quick and easy method (which is why so few of us use it) but, if you can get it right, it could have a significant impact on your business.
This guide covers:
- The difference between cost-based and value-based pricing.
- What value-added is and how it's calculated
- 3 key ratios to assess performance
- How to analyse market sector performance
- How to use the BCG matrix to identify opportunities
- How to set prices using a value-based pricing strategy.
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