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Value based pricing for print

Pricing is the most important aspect of your business - no other lever can have a higher impact on profits. so getting it right is incredibly important.

A value-based pricing strategy is the pinnacle of pricing and it’s widely recommended by consultants and academics alike. It’s not a quick and easy method (which is why so few of us use it) but, if you can get it right, it could have a significant impact on your business.

This guide covers:

  • The difference between cost-based and value-based pricing.
  • What value-added is and how it's calculated
  • 3 key ratios to assess performance
  • How to analyse market sector performance
  • How to use the BCG matrix to identify opportunities
  • How to set prices using a value-based pricing strategy.

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Value BAsed Pricing white paper-561150-edited