Pricing is the most important aspect of your business - no other lever can have a higher impact on proﬁts. so getting it right is incredibly important.
A value-based pricing strategy is the pinnacle of pricing and it’s widely recommended by consultants and academics alike. It’s not a quick and easy method (which is why so few of us use it) but, if you can get it right, it could have a signiﬁcant impact on your business.
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